Third Year - Major Project
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For my final year project at University, I have been working with Permission to Smile - a not-for-profit organisation in Birmingham.
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During this project I have:
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Increased engagement across social media
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Managed the creation and upload of posts
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Created event proposals
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Created video content to raise awareness of the campaign to councils interested outside of Birmingham
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Since the outbreak of COVID-19, we have also adapted the project to speak to people about coming together as a community during this pandemic.
#BCUONTOUR - New York City
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During my second year at Birmingham City University, I worked with Birmingham School of Media to create a campaign to encourage people to go on future Media trips.
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During a visit to New York with BCU, I created a blog and Instagram page documenting my experience. This included capturing content to share across both platforms, writing daily activity breakdowns of the trip, recommendations, and Instagram stories.
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I received a high first for this project and it was then used around BCU to promote future trips to prospective students.
PR Intern (2019)
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I spent two weeks at Rewired PR. In these two weeks, I was able to develop my PR knowledge and skills massively. Tasks I successfully completed include:
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Coverage in The Telegraph Online for BBC Gardeners World Live
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Cadbury World Press Release - Easter Half Term
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Coverage Reports for Heals and The Ivy Temple Row - Pride Event
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Social Media schedule - Prop List and M6 Toll
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Helped with the running of the Taste of The Mailbox Event
https://www.telegraph.co.uk/news/2019/06/14/gravel-back-fashion-says-plant-expert-gardeners-try-save-water/
https://www.telegraph.co.uk/news/2019/06/15/monty-don-reveals-familys-170-old-feud-royal-horticultural-society/
Social and Design Intern (2019)
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I spent three weeks at Buckt, the UK's only activity subscription service. During these three weeks, I managed Buckt's social media platforms to successfully grow their engagement and increase their subscribers.
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Following on from these three weeks I designed Buckt's monthly activity booklet for both Birmingham and Manchester for the rest of the year.
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Communications Plan
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During my final year at university, I created a communications plan to present to Warwick Castle in order to attract more visitors for February half term.
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This plan consisted of conducting research into previous and current communication strategies used by Warwick Castle, looking at their competitors, their stakeholders and thinking of creative ideas to boost their footfall.
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PR Campaign Proposal
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During my second year at university, I created a PR Campaign Proposal for Veganuary at All Bar One, in order to promote their new menu.
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This plan consisted of research into the organisation's background and PR needs, its audience, and targets. I then had to create content and a press release for the campaign, as well as a media list and discuss how the campaign would be measured on completion.
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